{
  "categories": [
    { "name": "Consulting", "slug": "consulting" },
    { "name": "Content", "slug": "content" },
    { "name": "Coaching", "slug": "coaching" }
  ],
  "projects": [
    {
      "title": "Brand Strategy Workshop",
      "slug": "brand-strategy-workshop",
      "description": "Designed and facilitated a 3-day brand strategy workshop for a startup team. The result was a clear positioning statement, visual identity guidelines, and a 90-day launch roadmap.",
      "category": "consulting",
      "is_active": true
    },
    {
      "title": "Content Series",
      "slug": "content-series",
      "description": "Created a 12-part content series combining articles, videos, and social media posts. The series generated 50K+ impressions and established authority in the niche.",
      "category": "content",
      "is_active": true
    },
    {
      "title": "Executive Coaching Program",
      "slug": "executive-coaching-program",
      "description": "6-month executive coaching engagement focused on leadership development and personal brand building. The client achieved a promotion and industry speaking opportunities.",
      "category": "coaching",
      "is_active": true
    },
    {
      "title": "Digital Presence Overhaul",
      "slug": "digital-presence-overhaul",
      "description": "Complete redesign of a professional's digital presence: website, LinkedIn, portfolio, and speaking page. Resulted in 3x increase in inbound inquiries.",
      "category": "consulting",
      "is_active": true
    }
  ]
}